Electric two-wheeler brand Ultraviolette is banking on its newly introduced X-47 crossover, unveiled on Tuesday with a starting price of Rs 2.49 lakh, to boost volumes this financial year. The company has set an ambitious goal of selling 10,000 units in FY26, a sharp jump from just over 2,000 units sold last year.
Speaking at the launch event, co-founder and CEO Narayan Subramaniam said the X-47 is positioned as the company’s mass-market driver due to its competitive entry price and ability to cater across multiple categories. “The crossover will be our key volume product compared to the F77, which remains our flagship sports-oriented motorcycle,” he said.
Sales growth and expansion
In FY25, Ultraviolette sold over 650 units, primarily in Bengaluru, contributing to its total of about 2,000 units before nationwide expansion. Since then, the company has grown its presence to 30 exclusive outlets across India.
International sales are also gaining traction. Subramaniam revealed that Ultraviolette plans to deliver about 500 vehicles in Europe this year. The company currently sells the F77 in ten countries, including Germany, France, the UK, and the Netherlands, through distributor-led multi-brand dealerships. Unlike in India, Ultraviolette doesn’t operate its own exclusive stores abroad. The X-47 is scheduled to debut in European markets in 2026.
Broader product strategy
Initially, Ultraviolette entered the market with its premium F77 sports motorcycle, priced between Rs 3–4 lakh. With the launch of the X-47, the company is now aiming to reach a wider customer base. “This model will cut across segments and help us significantly expand our sales volumes,” Subramaniam said.
The company is also preparing to diversify further with the introduction of its first electric scooter, the Tesseract, planned for delivery in early 2026. The scooter has already generated buzz online, though real volumes will only reflect after production begins.
Focus on technology and reliability
According to Subramaniam, Ultraviolette’s in-house development of critical components — including battery packs, chargers, and vehicle control systems — gives it an edge in delivering products positioned as long-term alternatives to petrol-powered motorcycles. The company also offers an eight-year or eight-lakh kilometre battery warranty, underscoring confidence in its technology.
Market positioning
While rivals like Ola Electric, Ather, and TVS are competing aggressively on price to reach mass markets, Ultraviolette is targeting a niche audience of urban and premium buyers. The new X-47 crossover has been designed to meet India’s diverse riding conditions — from city commutes to rough roads and long weekend getaways — making it a versatile choice for modern riders.
